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copy and concept
Ad Copy and Concept
Paul has been active in advertising concept and copywriting
from the days when ads were waxed and then stuck on a page.
A long time. In that time he has written brochures, print
ad copy, press releases, slogans, banner ads, PPC ads, and
a lot more. Plus working with about a hundred graduate students
who needed their ad portfolio tightened and tuned.
As a concept guy Paul is pretty quick. He's tuned in to the
cultural and linguistic milieu to a degree that he can generally
come up with the slogan or the product name you need in a
few moments. Or 75 ideas in a hour or so.
Creativity is a way of life for Paul. It's just there, always
on call, if and when needed.
Just let him know if/when you have the need.
Here's some sample ads by Paul for both print and web environments:
And what about that cartoon?
And the radio ad....
And (a few of) the websites:
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