Site Visibility

Site Visibility (SEO/PPC)

Search engine optimization is a complex and evolving field. Gone are the days when you could simply submit your site to the major players and get back to coding. First of all the major players have long since changed, and even submission is discredited, in many places.

Now it's all about optimization, which is the scenario where your site pages put on their best clothes, drop the right names into the conversation, and hope that the the mysterious agents spidering through the party will pick me!, pick me! for the audience adulation of millions.

On the pay per click side the game is the same, but the rules are different. First of all it's a come as you are party, and you don't even need a single page for every keyword that you like, because, after all, this time you are paying, and regardless of the tennis shoes and sweatshirt you've got on, now you are Mr. Big, and they love you automatically.

The details of how you should dress up, play nice, or else place the right bets in the best place at the perfect time at the lowest price is my job.

The fact that I know how to research the hot terms of both SEO and PPC (they're not always the same ones) in your industry and find the niches that are underserved in both areas, plus the fact that, by the way, I've been writing ads for 30 years, means that you have an old hand to guide you through the party, all the way to the punchbowl and back.

So, let's talk before you go to the party. Or, if you are already here, come sit with me in a corner and I'll get you started.