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Snack Ten
Budget Constraints Force Big Ten Athletic Teams
to Rename Themselves after Prominent Snacks
Iowa HoHo’s protest, Fig-Bars beat Cheetos
78-64
Shrinking enrollments at Big Ten Schools has forced league
schools to turn to corporate sponsorship as the only way to
support athletic teams. League officials have recently approved
a switch to snack-based team names in order to attract corporate
interest.
Officials are delighted with the increased funding, and Big
Ten spokesperson, Buck Selleck, said “We feel that changing
the school mascots and nicknames gives students a meaningful
introduction to the corporate structure of adult life.”
Students were somewhat surprised by the change, and although
there was initial resistance, the increased possibilities
for corporate sponsorship of fraternities, sororities and
even individual coeds wearing corporate logos has them intrigued.
One fraternity at Michigan State has already changed its name
to Eta Pizza Pi under contract to a prominent local franchise.
The strongest resistance to the change has come from the
Iowa Ho-Ho alumni, and the Iowa women’s field hockey
team, the first Iowa team to compete under the new snack-based
team name. Dale Pendergrast, Class of 1969, said “We
spent too many years where the Iowa football team was a joke,
and now that we’re going somewhere, we sound like a
bunch of Santa Clauses.”
Iowa women’s hockey players complained that competing
players were “having a field day” by shortening
the snack-based portion of the Iowa Ho-Ho’s name to
a single syllable, an appellation that has a pejorative connotation
in major metropolitan environments.
In addition to the new Iowa HoHo’s, the other new Big
Ten team names are the Indiana Ding-Dongs, the Michigan State
Cheetos, the Michigan Fig Bars, the Purdue Twinkies, the Minnesota
Fritos, the Ohio State Snickers, the Illinois Slim Jims, the
Northwestern Oreos, theWisconsin Cheez-Wiz, and the Pennsylvania
Jelly Bellys.
The new Iowa Bite Song (formerly the Iowa Fight Song) has
the following lyrics, which Iowa Ho-Ho fans are encouraged
to learn:
We’re gonna bite bite bite for Iowa
We’re gonna eat our HoHo snack
We’re gonna bite bite bite for Iowa
Cause they won’t give the old name back
We’re gonna chew chew chew for Iowa
We’re eatin’ HoHo’s ’til we cannot
eat a thing
We’re gonna bite bite bite for Iowa.
We’re getting paid to sing.
The rewrite of the classic “On Wisconsin” tune
is still underway, but preliminary information at press time
indicates that the new song will be titled “Add Some
Cheez-Wiz.”
In an inaugural demonstration of the new name conventions,
the Michigan Fig-Bars beat The Wisconsin Cheetos 78-64 in
a recent Bisquickball game. And, in a related story, several
Iowa HoHo players were selected to the Bike Supported Athlete
Footpowderball team, including Dale Heckroth at dollarback,,
Joe Lauterbach at fullrideback,, Jack Coen at stocksplit end,
and “Moose” Jensen at block&decker.
The Big Ten office (soon to be renamed the “Snack-Ten”
office) is accepting comments on the new naming policy at
the following e-mail address: tufftoenails@ProctrNgambl.com.
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